1. LIU WEI - City Universiti, Malaysia.
2. ABDUL RASHID ABDULLAH - Putra Business School, Malaysia.
3. YEE CHEE LEONG - School of Business and Economics and Management, Universiti Putra Malaysia.
4. WORADECH NA KROM - Faculty of Business, Economics and Communications, Naresuan University, Thailand.
This study has examined the relationship between infrastructure and transportation, hospitality and learning, handicraft and culture, and rural environment and micro vacation satisfaction in China. Random sampling techniques used conduct survey among 200 the Hangzhou West Lake and Xixi wetland the most tour spot area. The proposed model is verified to be consistent with the data. The study is based on cross sectional data and SPSS was used to analyze the data. The results of this study will help the micro vacation tourism management department to formulate and implement the market-oriented service strategy, so as to improve the satisfaction of micro vacation tourists, and generate the better intention of revisit.
Infrastructure and transportation; Hospitality and learning; Handicraft and culture; Rural environment; Micro vacation satisfaction.