1. AAMIR RASHEED - Head, Department of Business Administration, Greenwich University, Karachi.
2. SYED SALMAN QADRI​ - PhD Scholar, Business Administration.
3. RIZWANA RASEED - Department of Business Administration
Iqra University, Karachi.
The title of the study impacts of advertisement on buyer purchasing behavior, study cosmetic products Karachi city. Regardless of the way that the cosmetic products produce organizations go through lot of cash to uncover buyers through various kinds of attractive advertising. Advertising is for the most part use for making mindfulness and promoting products. The objective of my study is to discover promoting bring effects on buyer purchasing decision concerning cosmetic products in Karachi city. Customer demeanor and other related social change that may happen because of the impact of various kinds of advertisement exceptionally on cosmetic products adverts. By using distributed questionnaires in all 7 districts of Karachi city as a sample, and received 200 complete questionnaires from respondents. Data was analyzed by using different statistical techniques such as descriptive, correlation, and regression analysis, results of study are strong because all evidences mentioned that the advertisement have significant impact on consumers buying behavior and his/her choices.
The title of the study impacts of advertisement on buyer purchasing behavior, study cosmetic products Karachi city. Regardless of the way that the cosmetic products produce organizations go through lot of cash to uncover buyers through various kinds of attractive advertising. Advertising is for the most part use for making mindfulness and promoting products. The objective of my study is to discover promoting bring effects on buyer purchasing decision concerning cosmetic products in Karachi city. Customer demeanor and other related social change that may happen because of the impact of various kinds of advertisement exceptionally on cosmetic products adverts. By using distributed questionnaires in all 7 districts of Karachi city as a sample, and received 200 complete questionnaires from respondents. Data was analyzed by using different statistical techniques such as descriptive, correlation, and regression analysis, results of study are strong because all evidences mentioned that the advertisement have significant impact on consumers buying behavior and his/her choices.