Manuscript Title:

ENHANCING COMPETITIVE ADVANTAGE AND TRANSFORMING TO LEARNING ORGANISATION BY APPLYING SOFT SYSTEM METHODOLOGY

Author:

TAWEESAK THEPPITAK

DOI Number:

DOI:10.17605/OSF.IO/AECVG

Published : 2022-06-10

About the author(s)

1. TAWEESAK THEPPITAK - Professor, Faculty of Logistics, Burapha University, Thailand.

Full Text : PDF

Abstract

This research paper presents a proposal for undertaking an action learning. The case of Thai Company Limited (TSC) is used to illustrate the application of ‘soft’ methodology to provide a new way of system thinking for creative problem solving. Interestingly, organisations face complex problematic situations, and there are influencing factors both internally and externally, which have effects to organisations operating in dynamic environments. To survive in rapidly changing environments, they need to continuously create a new way of system thinking to their people, and change them as a continual learner to adapt, flexibly respond, and effectively manage desirable change. It initially examines definitions of soft system methodology (SSM). To gain understanding and insights that why and how the organisation should be transformed. The TSC is studied by applying action research method. It discusses to transformation processes of an organisation. Before applying the SSM to the organization selected, it then explains an overview of TSC ’s background, including problematic situations which the organisation facing. Soft System Methodology (SSM) “Mode 1” is applied for the case, it then explains and discusses its general conceptual idea, before starting to examine the adoption of Change Program. Seven-stage learning system of Checkland (1975), is applied to guide and gain understanding and views more on the problematic situations of the organisation. Finally, after having applied the SSM ‘Mode1’ to the case, it led to development of complete Change Program, which the organization can adopt efficiently and effectively.


Keywords

Soft system methodology, action learning, action research, learning organisation, change program